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Just How Are Targeted Mailing Lists Created?
Last night as I watched “Facebook Obsession” on CNBC, it occurred to me that while people are obsessing about how much personal information is captured by online companies like Facebook and Google,...
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Learn More for Free With Nonprofit Podcasts
There’s so much fantastic information being shared online that there’s just not enough time in the day to read all of it. If you’re like me, I know that you wish you could cram a few extra hours in...
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Examples Showing How Getting Personal with Donors Can Make a Big Difference
I want to share examples of some fantastic donor campaigns that demonstrate the power of getting personal with your donors. One exciting thing about personalization is that it can be applied across...
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Nonprofit Case Study: My First Direct Mail Fundraising Appeal
Paul Green was looking for a way to send more special-needs kids to camp. His small nonprofit, the Children’s Rainbow Mountain Retreat, was relying on funding from just a handful of loyal...
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Is Direct Mail Fundraising Still Pulling in the Lion’s Share of Gifts?
With all the noise about social media marketing and e-mail marketing, are you confused about how direct mail fundraising still fits into the mix? Research published this year by nonprofit software...
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Case Study: Nonprofit Direct Mail Marketing: Why Simple Is Better
Are you sincere about reducing marketing costs for your nonprofit? Then you’ll want to read this short post. Right now, I’m reading the biography of Steve Jobs, and one of the reasons that Apple was...
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Does Nonprofit Postage Save a Lot of Money?
Getting approved to mail at the nonprofit rate is a big deal. On average it, will save you about 10 cents apiece in postage compared to the regular rate for bulk mail. However, when the nonprofit...
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Dear USPS: Here’s How To Get More Love from Business Mailers and Increase...
Dear USPS, We the business mailers, nonprofits and marketers are here to help you! If you help us, we’ll help you become profitable. Does this sound like a pretty good deal? If so, here are a few...
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Are QR Codes Dead?
Have QR Codes gone the way of the dinosaur? If you look at current marketing efforts by Facebook, PayPal and Susan G. Komen, the answer is a resounding “no.” In fact with the continued explosion in...
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The Best Nonprofit Fundraising Advice
Wouldn’t it be great if you could just unzip the heads of the best and brightest fundraisers and cram their knowledge into your head? Of course it could never be that easy, but in your efforts to...
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